ICO/STO PR is all about making sure the public gets to clearly understand the project behind your ICO or STO. It deals with managing the spread of information about the project behind the ICO/STO to the public in a bid to market the project.
PR is, therefore, an integral part of marketing an ICO or STO. A well-marketed ICO or STO ends up attracting millions in investments while a poorly marketed ICO or STO could end up not hitting their targeted amount in the fundraise.
With that said, it is therefore very important to plan and manage the PR to ensure that it gives the right results. PR campaigns are quite expensive and if not handled professionally, they could end up eating into your pocket without any returns.
Planning an ICO/STO PR
To start with, it is advisable to get your development team together and figure out a PR strategy for your project. The strategy should be guided by the project objectives and milestone deadlines.
Of importance, you should come up with a content plan containing the content topics, titles and the targeted media where the content shall be published. Once the content plan is ready, you should hire an experienced copywriter to create the planned texts, which your PR manager send out to the various media outlets.
The cost of an ICO/STO PR
The cost of ICO/STO PR is not something that is universally set. It all depends on how much campaigning you want to do and how much you are willing to cough for it. Nevertheless, you should work at ensuring that every coin used in the PR is bringing in investment into the project. Otherwise, your PR will become a total loss.
Below is an average of what various PR practices would cost you:
- Hiring content writers
You should hire a professional content writer that will produce quality content for your project. Remember the quality of the content has a direct impact on the image of the project. Therefore, you should not settle for a cheap content writer.
You can hire freelancers through the various freelancer sites available. The cost could range from anywhere between $100 and $1000.
- Having your PR articles posted on popular websites
Having articles that talk about your ICO/STO project published on popular websites makes it easy to reach more probable investors who visit these sites for updates.
To post PR articles on top-tier sites like CoinDesk and Cointelegraph, could cost you between $2000 and $12,000 per article.
To post on second-tier sites would cost you between $500 and $2000.
- Get Trusted YouTube Influencers
Getting a trusted YouTube influencer with thousands or millions of subscribers would give your project an insane exposure. However, you have to do thorough research on the influencer since some influencers have fake subscribers.
The cost of getting a good YouTube influencer could range between $4000 and $40,000.
- Get your ICO/STO listed on popular ICO/STO listing sites
In choosing the listing sites, you must ensure that you are fully aware of the target audience. You should get a listing that will ensure that your target audience is reached.
The average cost of having your ICO or STO listed ranges from $200 to $5000 per listing.
- Joining Cryptocurrency Forums
There are quite several cryptocurrency forums with a huge number of users who could be potential investors.
Examples of such forums are:
- Reddit threads
Also, the majority of ICO/STO listing sites have platforms for social activity and if the team is active on the platform, it could become more influential and possibly sway investors to invest in the project.
This is usually the cheapest and most underrated method of marketing ICOs and STOs. You will not need to pay to be allowed to join any of these social forums. The only people you could pay are your contributors.
- Holding/Attending Events and Conferences
You should attend events and conferences oriented and related to your project’s objectives. For example, if your project is related to blockchain healthcare, ensure that you participate in as many events related to healthcare as possible.
And as you attend the events, also ensure that you get a chance to speak and let people know about the objectives of your project in terms of the services or products you intend to offer. You should also be ready to part with some money in the form of donations. The amount will depend on your judgment of what can make a significant impact.